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”But “wait and see” may not be the best tactic, Hevia says. “The approach that a Ring or SimpliSafe and a host of others have taken is they have found out what the salient needs are with respect to consumers on security . and done a good job of making products appealing. I think the traditional security companies can take a page out of these direct to consumer companies and market the product based on what people are dying to do, which is protect homes and families and alleviate problems. Traditional security companies would be well served to follow suit in their marketing and ad campaigns. ”One thing many in the industry do caution about, however, is not to let the medium swallow the message. “There are a lot of things the industry is starting to focus on as enhancement to the core offerings; but it is important not to get caught up in buzzwords or even the technology itself, but what it enables the customer to do,” says Greg Blackett, senior product manager, Tyco Security Products, Toronto, Canada. “It is still very early days. The end goal is to enhance the existing products and make them more intelligent and help the customer reduce false alarms and bring their total security experience to the next level. But Inder Reddy, Honeywell Security and Fire, says there are actually two schools of thought on where monitoring may be headed. “Some customers have absolutely said ‘We want to leverage our expertise so we are going to get out of the monitoring business and focus on customer service.

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The system can also be expanded with options for indoor and outdoor cameras, and compatible Yale electronic locks. While this system is designed to be used for self monitoring through the Nest App, there is also an option for professional monitoring via Brinks Home Security for $29 monthly, or $19 monthly with a three year contract more about that later. You can sign up for Nest Secure hereImage Credit: AbodeImage credit: Abode4. AbodeDIY professional grade home security$279 View at AmazonCheck WalmartSee all prices 2 found?Affordable professional monitoring optionFull variety of additional accessoriesFew items in starter kitAbode offers a security solution that is professional grade, and yet easy to install for the homeowner. Like its competition, the company offers a starter kit that includes the essentials: a gateway, a mini door/window sensor, a remote key fob, a motion sensor, and a security sticker – that package retails for $299. This does not include a keypad which will run you $79 extra, and is designed for self monitoring via a smartphone app. There are a wide variety of expansion options available, including indoor add on sirens, a water leak sensor, and a glass break and vibration sensor, to name just a few of the many offerings. Upgrade to the next plan for $329, and this includes the same starter kit, plus a year of cellular backup on the T Mobile or ATandT network, and 50% off the add on keypad. The top plan goes for $379, which includes everything from the lower plans, complete with a year of professional monitoring. You can sign up for Abode hereImage Credit: SimpliSafeImage credit: SimpliSafe5. SimpliSafeWhole home protection from this well known vendorLow StockSimpliSafe The Essentials$14.